WESTPARK

When Westpark commissioned us to develop their brand, our objective was to distill their unique ethos into a visually compelling narrative. Westpark transforms business travelling by offering the warm familiarity of home through their artisanally curated, historical properties.

Our approach to their branding revolved around signalling luxury and a sense of belonging. We designed a logo with open doors, a symbol both inviting and suggestive of ‘coming home’. In doing so, we created a sophisticated brand identity that aligns seamlessly with Westpark’s vision and resonates with the travellers seeking more than mere accommodations.

Year: 2023

Client: Westpark